WEBERZEILE in Ried opened in 2015 and is an example of successful integration with a city center. The newly built center in the heart of downtown adopted the historic city’s architecture and Inn-Salzach style. SES had an excellent partner in the retail city of Ried. The pair worked hand-in-hand on the project’s success. With WEBERZEILE, SES shows how retail at proven urban locations can work in the future: as genuine partnerships between attractive centers and traditional sites.