Austria
EUROPARK Salzburg.
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Top brands.
Salzburg’s flagship
shopping destination.
shopping destination.
EUROPARK Salzburg is the region’s leading shopping center, offering a modern shopping experience, top brands, a diverse range of dining options, first-class events and excellent transport links. As a key economic player, a top performer in terms of space productivity and Salzburg’s largest private employer, it attracts over 10 million visitors annually – more than 20 per cent of whom come from Bavaria.
Architecturally shaped by Massimiliano Fuksas, EUROPARK combines retail with art and culture – including the OVAL cultural stage and sculptures by Jonathan Borofsky and Jörg Immendorff. The 8,500-square-metre expansion of EUROPARK Salzburg started in early 2026, making use of an existing paved car park rather than additional undeveloped land. The project will add new retail space by 2027 and create attractive new areas for visitors to spend time, further enhancing EUROPARK’s appeal as a vibrant destination for shopping, leisure and entertainment.
Address
Europastraße 1
5020 Salzburg
Austria
5020 Salzburg
Austria
Jobs
approx. 2,000
Project history
Partial opening: 1996
Opening: September 1997
Extension: October 2005
Extension: 2026–2027
Opening: September 1997
Extension: October 2005
Extension: 2026–2027
Shops
130+
Catchment Area
- up to 10 min.
approx. 300,000 inhabitants - up to 30 min.
approx. 600,000 inhabitants - up to 50 min.
approx. 900,000 inhabitants
Special features.
OVAL – the stage at EUROPARK
A venue hosting regular arts and cultural events, including theatre, concerts and other performances, featuring 4K technology and a programme of films.
A magnet for brand launches
Many new retail concepts have launched their national market entry at EUROPARK.
On-site company nursery
Professional childcare in mixed-age groups for staff, right on site.
Award-winning cuisine & outdoor dining
EUROPARK has a special focus on dining, ranging from fast food to award-winning cuisine – accessible even outside opening hours.
Art and culture highlights
Art and culture are part of the center’s philosophy. Alongside the OVAL, examples of this include sculptures by the artists Jonathan Borofsky and Jörg Immendorff on the center’s grounds.
Additional services.
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Internationally award-winning.
ICSC European Award 2007, Warsaw, Poland
EUROPARK Salzburg made history in 2007: it became the first Austrian shopping center to win the prestigious ICSC European Shopping Center Award. The jury praised the timeless architecture by Massimiliano Fuksas, the innovative spirit of the OVAL – the stage at EUROPARK, and the high level of approval amongst visitors.
ICSC Solal Marketing Award 2014, Amsterdam, NL
In May 2014 in Amsterdam, EUROPARK Salzburg received the coveted Gold Award for its innovative project ‘Poetry Peep – the world’s smallest theatre’. This award is presented annually to recognise outstanding marketing achievements in the shopping center sector across Europe and South Africa.
ICSC Solal Marketing Award 2008, Prague, Czech Republic
With its ‘Days of the Piano’ campaign, EUROPARK Salzburg made a strong international impression and was honoured in Prague with a Solal Marketing Award from the International Council of Shopping Centers (ICSC).
ICSC Sustainable Design Award 2007, Phoenix, USA
In December 2007, EUROPARK Salzburg received the Sustainable Design Award for sustainable construction. In the 2007 citation, it was named the most sustainable shopping center in its category.
‘Most Family-Friendly Company’ 2006, Austria
An award for putting family-friendliness into practice: in 2006, the Province of Salzburg honoured EUROPARK Salzburg as the ‘most family-friendly company’. The decisive factors were flexible working time arrangements, the on-site nursery and the company’s exceptional commitment to helping employees balance family and work life.
ICSC International Design and Development Award 2007, Phoenix, USA
EUROPARK won the industry’s highest accolade in its category and was thus named the world’s best shopping center in 2007. In addition to its well-thought-out and functional architectural design, it is above all its service, leisure and cultural facilities, as well as its high level of social commitment, that have made it a vibrant neighbourhood center.
Salzburg State Architecture Prize 1998, Austria
Shortly after its opening, EUROPARK Salzburg won the Salzburg State Architecture Prize. By awarding this prize, the Salzburg Provincial Government promotes and recognises exemplary achievements in the field of architecture within the province.
Austrian Client Award 1998, Austria
Architecture in the spotlight: EUROPARK received the Austrian Client Award in 1998. Since 1967, this prestigious award has recognised outstanding building projects that impress through their quality, innovation and responsibility.
First place in the ecostra Shopping Center Performance Report 2025
EUROPARK Salzburg was named the best shopping center in Austria in the ecostra Shopping Center Performance Report 2025. The award is based on an assessment by the retail tenants and confirms the high quality of the location and management.
ICSC European Shopping Center Award 2017, Warsaw, Poland
In 2017, EUROPARK Salzburg won the ICSC European Shopping Center Award 2017 in Warsaw.
ICSC European Award 2007, Warsaw, Poland
EUROPARK Salzburg made history in 2007: it became the first Austrian shopping center to win the prestigious ICSC European Shopping Center Award. The jury praised the timeless architecture by Massimiliano Fuksas, the innovative spirit of the OVAL – the stage at EUROPARK, and the high level of approval amongst visitors.
ICSC Solal Marketing Award 2014, Amsterdam, NL
In May 2014 in Amsterdam, EUROPARK Salzburg received the coveted Gold Award for its innovative project ‘Poetry Peep – the world’s smallest theatre’. This award is presented annually to recognise outstanding marketing achievements in the shopping center sector across Europe and South Africa.
ICSC Solal Marketing Award 2008, Prague, Czech Republic
With its ‘Days of the Piano’ campaign, EUROPARK Salzburg made a strong international impression and was honoured in Prague with a Solal Marketing Award from the International Council of Shopping Centers (ICSC).
ICSC Sustainable Design Award 2007, Phoenix, USA
In December 2007, EUROPARK Salzburg received the Sustainable Design Award for sustainable construction. In the 2007 citation, it was named the most sustainable shopping center in its category.
‘Most Family-Friendly Company’ 2006, Austria
An award for putting family-friendliness into practice: in 2006, the Province of Salzburg honoured EUROPARK Salzburg as the ‘most family-friendly company’. The decisive factors were flexible working time arrangements, the on-site nursery and the company’s exceptional commitment to helping employees balance family and work life.
ICSC International Design and Development Award 2007, Phoenix, USA
EUROPARK won the industry’s highest accolade in its category and was thus named the world’s best shopping center in 2007. In addition to its well-thought-out and functional architectural design, it is above all its service, leisure and cultural facilities, as well as its high level of social commitment, that have made it a vibrant neighbourhood center.
Salzburg State Architecture Prize 1998, Austria
Shortly after its opening, EUROPARK Salzburg won the Salzburg State Architecture Prize. By awarding this prize, the Salzburg Provincial Government promotes and recognises exemplary achievements in the field of architecture within the province.
Austrian Client Award 1998, Austria
Architecture in the spotlight: EUROPARK received the Austrian Client Award in 1998. Since 1967, this prestigious award has recognised outstanding building projects that impress through their quality, innovation and responsibility.
First place in the ecostra Shopping Center Performance Report 2025
EUROPARK Salzburg was named the best shopping center in Austria in the ecostra Shopping Center Performance Report 2025. The award is based on an assessment by the retail tenants and confirms the high quality of the location and management.
ICSC European Shopping Center Award 2017, Warsaw, Poland
In 2017, EUROPARK Salzburg won the ICSC European Shopping Center Award 2017 in Warsaw.
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Best of EUROPARK Salzburg.
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