Austria

VARENA Vöcklabruck.

Aerial view of VARENA with its solar panel array and a view of the surrounding countryside.

01 —

Gross Leasable Area (GLA)

32,000

m² total leasable floor space

Turnover

128m

euros gross sales turnover of the shops

Footfall

3.2m

visitors per year

Number of shops

80

Retail, dining, services

Parking spaces

1,900

Free parking (underground car park, outdoor area)

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Top brands.

Number 1
between Linz
and Salzburg.

VARENA’s open-plan shopping centre, featuring a fountain, a map installation and light-filled architecture.

With its striking architecture and a spacious plaza modelled on a traditional market square, VARENA has established itself as a leading shopping destination between Linz and Salzburg since its opening in 2010. Around 80 shops, restaurants, service providers and regional retailers ensure a diverse shopping experience. They make the center one of the most important retail locations in the region, which boasts strong purchasing power.

Furthermore, VARENA is one of the most important venues in the Salzkammergut region. The center also sets standards in terms of sustainability: its BREEAM ‘Excellent’ certification, innovative energy concepts and a high-performance rooftop solar panel system underline its commitment to future-oriented business practices.

Address

Linzer Straße 50
4840 Vöcklabruck
Austria

Jobs

approx. 630

Project history

Grand opening: 25 August 2010

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Excellent transport connections.

Location & How to get there

Whether by car, city bus, bike or on foot: VARENA is easily accessible. Situated directly on the B1 and close to the Regau and Seewalchen exits on the A1, visitors can reach the center quickly. A cycle path leads directly to the center.

Linzer Straße 50, 4840 Vöcklabruck, Austria

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Special features.

Visitors are enjoying the VARENA Spring Days, with market stalls, food and drink, and a stage on the roof-top car park deck.

Event highlights

A varied programme of fashion, cultural and family events creates unforgettable moments all year round – for young and old alike.

Interactive map installation with seating in the centre of VARENA.

Walk-on map

The region surrounding VARENA can be explored on a walk-on map. It depicts Upper Austria’s largest regional panorama.

VARENA’s open-plan mall with a fountain, event area and architecture designed to let in natural light.

Architectural highlight

The 2,000 m² integrated plaza is reminiscent of a traditional market square.

VARENA’s shopping arcade with a digital information column and visitors.

BREEAM.AT In-Use certified

Awarded ‘Excellent’ for building quality and ‘Good’ for building operation.

Other services.

Children playing in VARENA’s colourful indoor play area.

Childcare

Spanning 500 m², the ‘LOLLIPOP’ play area offers plenty of space for children to play and let off steam.

Tourist destination

VARENA is situated in the heart of the Salzkammergut – one of Austria’s most popular tourist regions.

Interactive staircase

The 'SCALA VARENA' makes the flow of visitors pause and invites them to experience the vibrant atmosphere of the piazza.

High-performance photovoltaic system

The roof of VARENA is home to the SPAR Group’s largest PV system to date – with a capacity of 1,353 kWp.

Aerial view of VARENA with a large-scale photovoltaic system on the roof.

Internationally award-winning.

ICSC Solal Marketing Award 2013, London, UK

International accolade for VARENA: The center received the ICSC Solal Marketing Award in silver in the ‘Public Relations’ category. The award recognised the spectacular creation of the world’s largest sweet mosaic.

Guinness World Records 2012, Austria

The world’s largest sweet mosaic earned VARENA Vöcklabruck an entry in the Guinness Book of Records.

Visitors forming the world's largest HARIBO mosaic in the VARENA mall.

BREEAM In-Use: EXCELLENT, Austria

Since 2013, VARENA has been certified under ‘BREEAM AT’ for existing buildings. In its 2025 re-certification, the center once again achieved top results, retaining its ‘Good’ rating for the quality of building operations and its ‘Excellent’ rating for the quality of the building.