Salzburg, Austria


World’s Best Shopping Center 2007 (ICSC)

Varied Gastronomic Offer Including Upscale Cuisine

OVAL – The Stage in EUROPARK

Magnet for Brand Premieres

Star Architecture

Art and Culture are Parts of our Center Philosophy

Always One Step Ahead

EUROPARK in Salzburg offers an urban, timelessly modern shopping experience combined with the highest quality of stay and service as well as a variety of cultural attractions. The SES center is the uncontested number one and the region’s leading shopping center. Its core competences in the brands and fashion segments, its varied gastronomic offer, including upscale cuisine, first-class events, award-winning infrastructure, and the best possible transport connections make EUROPARK Salzburg the place to be. In terms of sales density, EUROPARK ranks among Austria’s best. Many new retail concepts choose EUROPARK for their nationwide launches. Due to its huge economic success, its social and cultural commitment, and its well thought-out use of resources, the center has set new international standards. In 2007, the flagship of SES was awarded the title “World’s Best Shopping Center” by the International Council of Shopping Centers. EUROPARK is one of the state’s most important businesses and is the largest private workplace in Salzburg. Every year, the Salzburg-based center attracts more than 10 million visitors from Austria and abroad. More than 20 percent of visitors come from the neighboring state of Bavaria. The attractive and functional architecture of EUROPARK was designed by the renowned Italian architect Massimiliano Fuksas. Art and Culture are Parts of our Center Philosophy. Thanks to the OVAL, EUROPARK is the only shopping center in Europe that offers regular performances on an arts and culture stage. Sculptures by artists such as Jonathan Borofsky and Jörg Immendorff can be seen on the center grounds.

Transport Infrastructure

Whether by city train, trolley bus lines, bicycle, or car – EUROPARK Salzburg is perfectly accessible via public transport, and, given the fact that its warehouse is located directly along the A1 highway, it is also excellently positioned nationwide.

To Google Maps

Catchment Area

  • up to 10 min.
    approx. 300,000 inhabitants

  • up to 30 min.
    approx. 600,000 inhabitants

  • up to 50 min.
    approx. 900,000 inhabitants

Facts & Figures


Europastraße 1, 5020 Salzburg, Austria

Leasable area (GLA)

50.700 m2

Number of Jobs

approx. 2,000


over 130

Anchor Stores

IINTERSPAR, Media Markt, Peek & Cloppenburg, G-Star RAW, H&M, Hervis, Humanic, Hollister, Scotch & Soda, Starbucks, Tommy Hilfiger, Zara, IKEA Einrichtungshaus (am EUROPARK-Areal)

Project History

Partial Opening: 1996, Grand Opening: September 1997, Opening of the Expansion: October 2005

Parking Spaces

4,200 free parking spaces (underground parking garage, parking deck, outdoor parking)

Opening Hours

Mon – Thu: 9:00 AM – 7:30 PM, Fr: 9:00 AM – 9:00 PM,
Sat: 9:00 AM – 6:00 PM,
INTERSPAR* Mon – Thu: 8:00 AM – 8:00 PM, Fr: 8:00 AM – 9:00 PM,
Sat: 8:00 AM – 6:00 PM
*subject to change due to special opening hours

Special Facilities

OVAL – The Stage in EUROPARK, e-filling stations, Mini Lollipop, KIDS CLUB, corporate childcare facilities, police station, The Tree – large-scale sculpture by Jonathan Borofsky, Affentor I – artwork by Jörg Immendorff

Download to the center website


Architectural Highlight

The center features distinctive architecture.


Supervised play area for children

Event Focus / Stage

Regular Events and / or Cultural Activities

Location on the Border

The center enjoys a cross-border catchment area.

Public Transportation Access

The center is very well connected to the public transport network.

The “Zehner” Gift Certificate

Cross-center gift certificate, valid at 13 national SES centers.

Top-performing Center

The center demonstrates above-average performance.

Tourism Destination

The center is located at a highly frequented tourist destination.

International Award Winner

ICSC European Award 2017, Warsaw, Poland

EUROPARK in Salzburg was granted an award in the “Established Shopping Centers” category by the International Council of Shopping Centers. The award is only presented to centers that received an ICSC award shortly after their opening and that performed extraordinarily well in all areas for at least 10 years thereafter.

ICSC Solal Marketing Award 2014, Amsterdam, Netherlands

In May 2014, EUROPARK won the coveted Gold Award in Amsterdam for its innovative “Poetry Peep – the world’s smallest theater” project. The prize is awarded every year to honor outstanding marketing achievements in the shopping center industries in Europe and South Africa.

ICSC Solal Marketing Award 2008, Prague, Czech Republic

In Prague, the International Council of Shopping Centers (ICSC) honored EUROPARK Salzburg with the “Solal Marketing Award” for its “Piano Days” marketing campaign.

ICSC European Shopping Center Award 2007, Warsaw, Poland

EUROPARK Salzburg was the first Austrian shopping center to win the “ICSC European Shopping Center Award” in 2007. The extraordinary, timeless architecture designed by Massimiliano Fuksas was praised by the jury, as was the innovative power of the culture center “OVAL – The Stage in EUROPARK”. The center is widely accepted by its visitors, which also contributed to the award decision in Warsaw.

ICSC Int. Design and Development Award 2007, Phoenix, USA

EUROPARK was awarded the most prestigious industry prize in its category, as the world’s best shopping center in 2007. In addition to its well thought-out and functional architectural design, it was mainly its service, leisure, and cultural facilities, as well as its social activities, that made it into a vital district center.

ICSC Sustainable Design Award 2007, Phoenix, USA

In December 2007, EUROPARK won the Sustainable Design Award for sustainable construction, making it the most sustainable shopping center in its category.

“Family-friendly Company”, 2006, Austria

In 2006, the center was awarded the title “Family-friendly Company”. Special emphasis was placed in flexible working time models as well as corporate childcare facilities. The State of Salzburg honors companies that are particularly family-friendly and act as pioneers in the development of new work-life-balance models.

State of Salzburg Architecture Prize 1998, Austria

Just after its opening, EUROPARK Salzburg was awarded the State of Salzburg Architecture Prize, via which the Salzburg government supports and acknowledges exemplary performance in the field of architecture within the federal state.

Austrian Property Developer Prize 1998, Austria

EUROPARK Salzburg was awarded the Austrian Property Developer Prize 1998 in Graz. The Austrian Property Developer Prize is an architectural award that the Central Association of Austrian Architects has been giving out since 1967.