aspern Seestadt Vienna is one of the largest urban development projects in Europe. Today, it is home to nearly 9,400 people and employs more than 4,000. Living spaces for more than 25,000 inhabitants and up to 25,000 jobs will be created by 2030. In 2012, the City of Vienna chose SES as its partner for the retail part and commissioned the development of a local supply concept for the district, as well as with the marketing of the spaces and the management of Austria’s first managed shopping street in aspern Seestadt. SES entered into a joint venture with Wien3420 aspern Development AG in order to ensure the best possible local supply concept as well as the needs-based retail, gastronomy, and services mix. 2015 saw the opening of the first 14 shops in part 1 of Seestadt. Since 2019/20, more stores have followed in the Seeparkquartier business district. Today, the shopping street features 30 stores on around 8,000 m² of retail space. SES is also responsible for the design and management of the retail space for the expansion in the north of Seestadt. With the expansion by 2030, Seestadt aspern will have a total of around 24,000 m² of retail space.