Salzburg, Austria


Urban & Modern

High customer footfall near the Main Station

Regional Neighborhood Center

Focus on Food & Beverage

FORUM 1 – The number one shopping destination in downtown Salzburg

One of the most frequented places in Salzburg is its main station. Here, visitors to FORUM 1 can roam two sales levels and browse the attractive offer of shops, service facilities, and restaurants. Since its opening in 2008, the center has become a popular shopping destination for the local residents, as well as for the employees of the local businesses. Urban development of recent years has turned the location into even more of a locally and regionally attractive neighborhood center. The immediately adjacent residential area, which comprises 100 units, emphasizes the importance of FORUM 1 even further.

As part of an overall concept, FORUM 1 forms a passage that connects the headquarters of Austria’s health insurance fund to the main station. However, the center is not only popular among local residents. Students and commuters use the center and its 50 shops to do their shopping. Restaurant operators offer home deliveries as an additional service at FORUM 1, which is in line with the shopping center’s focus on providing its visitors with top services. In 2011, the adjacent building, which is owned by Signa Holding, was connected to FORUM 1 via a glass bridge. The entire shopping center is managed by SES.

Transport Infrastructure

FORUM 1 is located at Salzburg’s main station and can be easily reached by car, by bus, by train, by city train, by local train, and by bicycle.

To Google Maps

Catchment Area

  • up to 20 min.
    approx. 150,000 inhabitants

  • up to 40 min.
    approx. 370,000 inhabitants

  • up to 60 min.
    approx. 655,000 inhabitants

Facts & Figures


Südtiroler Platz 13, 5020 Salzburg, Austria

Leasable area (GLA)

15.000 m2 (8,000 m² SES part + 7,000 m² Signa part)

Number of Jobs

ca. 400



Anchor Stores

EUROSPAR, Hervis, Müller, H&M, McDonalds, Starbucks, DM, New Yorker, Akakiko

Project History

Opening: 29 August 2008, Expansion: on 15 September 2011, SES took over the center management of the Signa Holding part.

Parking Spaces

400 parking spaces

Opening Hours

Mon – Fri: 9:00 AM – 7:00 PM, Sat: 9:00 AM – 6:00 PM
EUROSPAR Mon – Fri: 7:15 AM – 7:30 PM, Sat: 7:30 AM – 6:00 PM
*subject to change due to special opening hours

Download to the center website


  • Architectural Highlight

    The center features distinctive architecture.

  • Award-winning Concepts

    For many decades, SES has been synonymous with sustainable real estate development, and it has established internationally relevant benchmarks in the fields of architecture, design, and marketing. Numerous international awards bear witness to this achievement.

  • Neighborhood Center

    The center has the features of a regional neighborhood center.

  • State Capital

    The center is located in a state capital.

  • The “Zehner” Gift Certificate

    Cross-center gift certificate, valid at 13 national SES centers.

  • Tourism Destination

    The center is located at a highly frequented tourist destination.

  • Traffic Hub

    The center is located near a highly frequented traffic hub.