Innsbruck, Austria

SILLPARK

Brand Magnet

Innsbruck’s Most Traditional Shopping Center

Dedicated Hydroelectric Power Plant

Multitude of Services

Strong Brands, Central Location

SILLPARK is only a few minutes’ walk from the city center of Innsbruck and boasts the largest underground parking garage in the city center. The shopping center’s success is owed, among others, to continuous upgrading. When SILLPARK was built in 1990, a small hydroelectric power plant was also rebuilt at the same time. It is fed by the adjacent River Sill and generates nearly 4 GWh of electricity per year, covering almost half of the center’s energy consumption. The shopping center has aimed for superlatives from the very start: At the time, SILLPARK was the largest construction project of the City of Innsbruck. Staying true to its claim to fame, the shopping center became the largest downtown shopping destination after its expansion in 2007. In 2015, 20 million euros were invested in the refurbishment of the ground floor, including a state-of-the-art INTERSPAR hypermarket, in Tyrol’s Overland. In 2020, an additional 13 million euros were invested in the overhaul of the three-level underground parking garage. Innsbruck’s most modern downtown parking garage now has a light and welcoming appearance and boasts state-of-the-art technolgy, including modern LED technology and 10 e-filling stations.

Thanks to its trendy shop mix, the center has become a meeting point for brand aficionados. Among others, SILLPARK is home to Austria’s first Primark store, a 4,000-square-meter Peek&Cloppenburg store, as well as the latest and most popular brands, top gastronomy, and innovative start-up companies. The shopping center has placed a particular focus on its wide range of event and service offers for families. It hosts regular performances and shows for children and many other events. Corporate childcare facilities, a library, a chess lounge and many other facilities are all part of SILLPARK.

Transport Infrastructure

SILLPARK is located in the center of Innsbruck. Several bus and tram lines go directly to SILLPARK. Innsbruck main station is only a few minutes’ walk away.

To Google Maps

Catchment Area

  • up to 10 min.
    approx. 280,000 inhabitants

  • up to 30 min.
    approx. 414,000 inhabitants

  • up to 60 min.
    approx. 650,000 inhabitants

Facts & Figures

Address

Museumstraße 38, 6020 Innsbruck, Austria

Leasable area (GLA)

29.500 m2

Number of Jobs

ca. 750

Stores

ca. 60

Anchor Stores

INTERSPAR, Primark, H&M, P&C, Palmers, DM, Deichmann, McDonalds, Fielmann

Project History

Opening: October 1990, Opening of the Expansion: November 2007, Refurbishment of underground parking garage December 2020

Parking Spaces

755 spaces in the 3-story underground parking garage, 400 bicycle parking spaces

Opening Hours

Mon – Fri: 9:00 AM – 7:00 PM,
Sat: 9:00 AM – 6:00 PM,
INTERSPAR* Mon – Fri: 7:30 AM – 7:00 PM, Sat: 8:30 AM – 6:00 PM
*subject to change due to special opening hours

Special Facilities

Active kindergarten,10 e-filling stations, cell phone charging station, mother/parent counseling, library, chess lounge, bicycle repair station

Download to the center website

Services

Award-winning Concepts

For many decades, SES has been synonymous with sustainable real estate development, and it has established internationally relevant benchmarks in the fields of architecture, design, and marketing. Numerous international awards bear witness to this achievement.

Central Location

The department store is conveniently located in the downtown area.

Childcare

Supervised play area for children

Events

Events range from fashion and culture highlights of national dimension to sensationally popular children’s events, information and customer events, and many others.

State Capital

The center is located in a state capital.

The “Zehner” Gift Certificate

Cross-center gift certificate, valid at 12 national SES centers.

Tourism Destination

The center is located at a highly frequented tourist destination.

International Award Winner

ICSC Solal Marketing Award 2010, Lisbon, Portugal

In 2010, SILLPARK won the ICSC Solal Marketing Award in the “Alternative Revenue” category. It was the only Austrian shopping center that the International Council of Shopping Centers honored for the nationwide, family-centered initiative “Child & Co.”.