Interview with SES CEO Christoph Andexlinger:
“The Level of Relevance to Our Customers Always Takes Top Priority”
SES Spar European Shopping Centers regularly commissions comprehensive market research surveys to determine the level of customer satisfaction among visitors to SES shopping locations. The results of the latest representative Gallup study are particularly positive and indicate a high level of satisfaction among customers. The survey was conducted between October 2021 and March 2022 across 23 locations and included 23,000 respondents in Austria, Slovenia, Italy, and the Czech Republic. Christoph Andexlinger, CEO of SES Spar European Shopping Centers, the market-leading shopping center operator in Austria and Slovenia, reveals in an interview what visitors find particularly praiseworthy, the significance of the results for SES, and where SES will be focusing its efforts in the future.
Mr. Andexlinger, what are your thoughts on the market research results?
The fact that we have been able to further increase the already high level of customer satisfaction at our SES centers is extremely gratifying. Not only that: According to our customers, there are a number of other issues that have further improved at SES centers since 2020. Given the positive results of the study, it is clear to us that the teams employed at our centers, along with our retail partners, have successfully navigated the past two years – in the eyes of our customers.
What areas were of particular importance to customers?
Customer expectations have risen as a result of the pandemic, and we have met those expectations in full, especially in terms of safety and cleanliness. Once again, we have managed to improve upon our high standards. We have also successfully improved the ratings for our parking facilities, the accessibility of our centers, and the “Mini Lollipop” and “Planet Lollipop” children’s play zones.
To what do you attribute the fact that three quarters of SES shopping centers are already the preferred shopping centers in their respective catchment areas?
Our ultimate goal is always the same: to create vibrant living spaces that are highly relevant to our customers. We breathe life into each center, and our events and other activities are always based on themes that are typical of the region, thereby ensuring authenticity. Our centers serve as a home away from home for many people.