A study conducted by market research company Valicon for SES Spar European Shopping Centers 2025 found that most Slovenians prefer to do their festive shopping at shopping centers such as ALEJA, Citypark Ljubljana, Center Vič, Arkadia, Citycenter Celje and Europark Maribor, both because of the range of products and atmosphere and because of the services provided. In the pre-Christmas period, 90 per cent of Slovenian respondents visit a shopping center. It is particularly interesting to note that 66 per cent of those who give presents buy them in a shopping center. In this respect, the share of online purchases is significantly lower. The vast majority of present buyers (86%) plan to spend up to 500 euro on presents this year. The most popular presents are food, toys and gift vouchers.