Salzburg, Austria


World’s Best Shopping Center 2007 (ICSC)

Varied Gastronomic Offer Including Upscale Cuisine

OVAL – The Stage in EUROPARK

Magnet for Brand Premieres

Star Architecture

Art and Culture are Parts of our Center Philosophy

Always One Step Ahead

EUROPARK in Salzburg offers an urban, timelessly modern shopping experience combined with the highest quality of stay and service as well as a variety of cultural attractions. The SES center is the uncontested number one and the region’s leading shopping center. Its core competences in the brands and fashion segments, its varied gastronomic offer, including upscale cuisine, first-class events, award-winning infrastructure, and the best possible transport connections make EUROPARK Salzburg the place to be. In terms of sales density, EUROPARK ranks among Austria’s best. Many new retail concepts choose EUROPARK for their nationwide launches. Due to its huge economic success, its social and cultural commitment, and its well thought-out use of resources, the center has set new international standards. In 2007, the flagship of SES was awarded the title “World’s Best Shopping Center” by the International Council of Shopping Centers. EUROPARK is one of the state’s most important businesses and is the largest private workplace in Salzburg. Every year, the Salzburg-based center attracts more than 10 million visitors from Austria and abroad. More than 20 percent of visitors come from the neighboring state of Bavaria. The attractive and functional architecture of EUROPARK was designed by the renowned Italian architect Massimiliano Fuksas. Art and Culture are Parts of our Center Philosophy. Thanks to the OVAL, EUROPARK is the only shopping center in Europe that offers regular performances on an arts and culture stage. Sculptures by artists such as Jonathan Borofsky and Jörg Immendorff can be seen on the center grounds.

Transport Infrastructure

Whether by city train, trolley bus lines, bicycle, or car – EUROPARK Salzburg is perfectly accessible via public transport, and, given the fact that its warehouse is located directly along the A1 highway, it is also excellently positioned nationwide.

To Google Maps

Catchment Area

  • up to 10 min.
    approx. 300,000 inhabitants

  • up to 30 min.
    approx. 600,000 inhabitants

  • up to 50 min.
    approx. 900,000 inhabitants

Facts & Figures


Europastraße 1, 5020 Salzburg, Austria

Leasable area (GLA)

70.700 m2 incl. IKEA

Number of Jobs

approx. 2,000


over 130

Anchor Stores

IINTERSPAR, Media Markt, Peek & Cloppenburg, G-Star RAW, H&M, Hervis, Humanic, Hollister, Scotch & Soda, Starbucks, Tommy Hilfiger, Zara, IKEA Einrichtungshaus (am EUROPARK-Areal)

Project History

Partial Opening: 1996, Grand Opening: September 1997, Opening of the Expansion: October 2005

Parking Spaces

4,200 free parking spaces (underground parking garage, parking deck, outdoor parking)

Opening Hours

Mon – Fri: 9:00 AM – 7:00 PM,
Sat: 9:00 AM – 6:00 PM,
INTERSPAR* Mon – Fri: 8:00 AM – 7:00 PM
Sat: 8:00 AM – 6:00 PM
*subject to change due to special opening hours

Special Facilities

OVAL – The Stage in EUROPARK, e-filling stations, Mini Lollipop, KIDS CLUB, corporate childcare facilities, police station, The Tree – large-scale sculpture by Jonathan Borofsky, Affentor I – artwork by Jörg Immendorff

Download to the center website


  • Architectural Highlight

    The center features distinctive architecture.

  • Childcare

    Supervised play area for children.

  • Event Focus / Stage

    Regular Events and/or Cultural Activities

  • Location on the Border

    The center enjoys a cross-border catchment area.

  • Public Transportation Access

    The center is very well connected to the public transport network.

  • The “Zehner” Gift Certificate

    Cross-center gift certificate, valid at 12 national SES centers.

  • Top-performing Center

    The center demonstrates above-average performance.

  • Tourism Destination

    The center is located at a highly frequented tourist destination.

International Award Winner