Vöcklabruck, Austria


No. 1 in the Region

Extraordinary Architectural Design

Regional Markets

BREEAM In-use Certified

Guinness World Records

Event and Cultural Location

Groundbreaking Advertising by Jason Brooks

The number one between Linz and Salzburg

Opened in 2010, SES shopping center VARENA in Vöcklabruck is setting new international standards with its extraordinary architecture and its sustainable energy concept. The 2,000 m² integrated square creates the atmosphere of a traditional market place. The shopping center and its 80 attractive shops strengthen the commercial position of the Upper Austrian City of Vöcklabruck and are the undisputed leaders in the region. Local suppliers, anchor stores, top brands from all over the world, cafés, and restaurants combine to form the unique variety of VARENA Vöcklabruck. Local shops and markets with regional offerings inside the mall complete the mix. Shopping here is a high-quality experience in a relaxed, feel-good atmosphere. With its abundance of exciting events, VARENA is counted among the most important meeting places in the region. In addition, the center has set “Best Practice” standards in terms of sustainability. VARENA Vöcklabruck holds an Excellent BREEAM In-use certification. Among others, it uses ground water pumps to generate energy for its heating and cooling systems.

Transport Infrastructure

Next to B1 in the city of Vöcklabruck. VARENA is located in the immediate vicinity of the “Regau” and “Seewalchen” A1 highway exits, allowing for quick and easy access from all directions. City buses, as well as the pedestrian and bicycle path network link VARENA to the public road network in the best possible manner.

To Google Maps

Catchment Area

  • up to 10 min.
    approx. 280,000 inhabitants

  • up to 30 min.
    approx. 520,000 inhabitants

  • up to 50 min.
    approx. 880,000 inhabitants

Facts & Figures


Linzer Straße 50, 4840 Vöcklabruck, Austria

Leasable area (GLA)

32.000 m2

Number of Jobs

approx. 500


over 80

Anchor Stores

INTERSPAR, Media Markt, Kastner & Öhler, H&M, Hervis, Thalia, Humanic, Apotheke, Blue Tomato, Nespresso, Fussl, Post, Snipes

Project History

Grand Opening: 25 August 2010

Parking Spaces

Approx. 1,900 extra-wide (2.7 m) free parking spaces, of which 1,400 are located on two parking decks and 500 are outdoor parking spaces, dedicated handicapped parking area

Opening Hours

Mon – Fri 9:00 AM – 7:00 PM, Sat 9:00 AM – 6:00 PM
INTERSPAR Mon – Fri 8:00 AM – 7:00 PM, Sat 8:00 AM – 6:00 PM
*subject to change due to special opening hours

Special Facilities

500 m² children’s adventure world LOLLIPOP, walk-in regional panorama, SCALA VARENA adventure staircase, indoor climbing wall, 12 e-filling stations (including two rapid charging stations)

Download to the center website


  • Childcare

    Supervised play area for children

  • Environmentally Friendly

    The center operates on the basis of sustainability criteria.

  • Events

    Events range from fashion and culture highlights of national dimension to sensationally popular children’s events, information and customer events, and many others.

  • Regional Capital

    The center is located in a regional capital.

  • The “Zehner” Gift Certificate

    Cross-center gift certificate, valid at 13 national SES centers.

  • Tourism Destination

    The center is located at a highly frequented tourist destination.

International Award Winner